Best Ways to Create a High Performing Website for Business

Most people are familiar with how quickly technology changes these days. Few, however, are aware of how important it is to keep your website up to date and in line with these changes.

Gone are the websites of the late 90’s and early 2000’s with their vibrant colors, excessive clip art and regretful usage of the comic sans font…

Enter the modern era where web designers are an integral part of every successful business.

The rise of smartphones, tablets and digital media, has caused our average attention span to diminish significantly. The latest estimates show that the average person now has a shorter attention span than that of a goldfish…

With all that in mind, one might think it a monumental task to create a website that will not only hold the attention of the average reader, but actually encourage them to probe deeper, interacting with your website and finding out more about your business.

It may be challenging, but it is far from impossible. Here are five tips on how to build a high performing website that will keep your readers engaged and bring in a much larger audience.

1. Know your audience

It sounds simple, but knowing your audience will help you design and organize your website. Whether your clientele prefers a simple, clean look with minimal imagery and a wealth of informative text, or they prefer a highly creative, image heavy, interactive experience, you will want to structure your website accordingly.

If your target audience is mixed, it is always a safe choice to go simple and professional. Your layout should be visibly appealing and easy on the eyes. The information should be easily accessible and clearly laid out. Any time a reader needs to navigate multiple pages to get a single piece of information you are more than likely to lose their attention before they find what you have them looking for.

2. Simple Navigation

Good websites make it easy to find information. Whether the pages are simply organized and named in a way that is easy to follow, or the general flow will draw the reader into a clear direction, users want to know how to access relevant information quickly and efficiently. People have a tendency to forget things with relative ease. If you make it easy for them to remember where things are located, they are going to be more inclined to visit again.

Your most important information should never be further than a single click away from your main page. You want people to find this info without much effort. If they feel it is easy to locate information, they are far likelier to delve deeper into your website and uncover more information about your business.

3. Original Content

In a time where original content is so hard to come by, its value has increased exponentially. People thrive on content, especially content they have not seen before. One of the most things you can deliver with your website is fresh, original content. Anything that separates you from all the others out there.

Content will always be a driving factor for site visits. Whether it is an increased presence on search engines, or simply recommendations from previous visitors, having exciting and original content is a surefire way to bring more people to your website.

4. Search Engine Optimization

Often overlooked, but incredibly valuable. Most people forget that their website won’t ever be seen unless people can find it easily…
There are many ways to increase views on your website, but they start with knowing what people are searching for. Keywords drive web results. Whether they are in your titles, tags or the content in your site, keywords are what will increase your web presence.
If you can capitalize on the common keywords that people search for in relation to your business, you will increase your traffic exponentially. These keywords may change frequently, so it is important to be aware of the changes and ensure you update your content and pages accordingly.

5. User Experience

It sounds silly, but one of the most valuable things that a visitor to your site will notice is the speed in which each page loads. Fast speeds are far likelier to retain the attention of your visitors, while slow loading times will guarantee your readers lose interest far more quickly.
Pay attention to the items on your pages that might impact loading times. Graphics, animations, server speed and traffic volume are all going to play a part in how quickly your pages load. Distribute the ‘heavy load’ content evenly across your pages so that users have the best possible experience throughout your entire website.


The sooner you can implement these design principles into your website, the sooner you will begin seeing more conversions and traffic. By providing your own unique design, content and layout, you naturally grow your search traffic, customer trust and ultimately, sales.